Monthly Archives: October 2010

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Transmedia from A to Z

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For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become a certified transmedia storyteller…for all these reason, you should visit the following websites about transmedia: The thesis “Narration transmedia” is … Continue reading

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Transmedia storytelling: taking advantage of the media

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Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the story and fuel the interaction with the audience. Have you got into the habit of moving your iPad about, of … Continue reading

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Rapid innovation, “license to kill”?

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ReadWriteWeb is conducting a series of interviews on product innovation and the people driving it. Richard MacManus talked with CEO and co-founder of Betaworks last September: John Borthwick.  Betaworks products are the following: Bit.ly (the leading link shortener), TweetDeck (desktop … Continue reading

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Smart TV and future of Television

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I’ve been through a very interesting article from Mark Suster, an experienced manager in the digital economy, now working at GRP Partners since 2007 as a General Partner and focusing on early-stage technology companies. It is called The Future of … Continue reading

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Metaphor and Belief, 2 frameworks to found creativity

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2 great articles have recently drawn my attention regarding innnovation: the first one is from Ikijiro Nonaka and is called “the knowledge creating company”; originally edited in 1991 in HBR, it tackles the subject of tacit knowledge, also sometimes called … Continue reading