Monthly Archives: July 2011

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Unleashing Google norms, running the “rapid innovation” engine

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Sour criticism on Google innovation engine Google has been for years an innovation champion, but innovation often gets slower as you get bigger, even at Google! Some sour voices have started to raise, critizising Google unsuccess in their recent product … Continue reading

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Transmedia Lab changes skin!

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Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, The Lab aspires to reunite the actors issued from different universes: TV, cinema, video game or Internet… and follows three … Continue reading

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Creative insights for disruptive innovation: Blue Ocean Strategy, and the power of non customers

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Maria Bouanane is a consultant in Innovation and a graduate from HEC Business School. She’s been working in marketing department of worldwide companies (Sara Lee, L’Oreal, Yoplait, Nike) and in research & innovation consulting companies (Research International, Added Value). She … Continue reading

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Inside the innovation engine: 4 “precious little things” to hold dear

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I’ve talked about the Smart TV project I have conducted for the past 2 years, SoTV, mentionning: how Smart TV has to centre around the viewer experience; what features I expected in our smart TV design; why Smart TV was … Continue reading

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Getting innovation timing right

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Haste is one thing, and speed another… Today’s innovation is not only about speed, it’s also about simplicity and combining the whole in elegant realization in the right timing. Having a “rapid innovation” engine is a must-have in a competitive … Continue reading