Martin Duval is the founder and CEO of Bluenove, a consulting firm specialized in collaborative and open innovation. Prior to Bluenove, he developped an extensive experience in various industries: Orange from 2001 to 2008 (Corporate Venture, Innovation, Mobile, Web 2.0), Speed Ventures, Cambridge Technology Partners, Accor, Aircraft financing, EADS/Eurocopter.
He holds a Master in Information Systems and Telecommunication Networks at ESSEC and Télécom ParisTech, a MBA at Loyola Chicago, and a Master in Applied Physics at Aix-Marseille II University.
Expert in Open Innovation, Mobile & Web 2.0, Partnerships & Business Development, Martin expounds what major trends he foresees in 2012 regarding open and collaborative innovation.
2011 was again rich in projects and initiatives in the area of Open and Collaborative Innovation from Corporations, SMEs and public administration bodies.
Many new ways to innovate working and collaborating with the outside ecosystem of partners (start-ups, corporations from other sectors, research labs, universities, suppliers, customers, etc.) and boosting collaboration within organizations will emerge during this 2012.
Here are some trends and perspectives that I foresee happening in 2012.
1- More convergent outside-inside merging projects
To get outside innovative ideas and projects to get processed through each step of an enterprise Stage & Gate innovation process until it really becomes an innovation in the hands of a customer does remains an issue. More collaborative programmes and platforms dealing with innovative outside partners will tend to be merged with similar ones dealing with collaboration from employees within the organisation. And Stage & Gate processes will be reengineered to become more open and collaborative at some keys steps.
2- More hybrid online/offline mixed methodologies to support co-creation
As more collaborative software solutions are being implemented, the value of co-creation methodologies used in real workshops is also increasing as it does matter to get participants from multi-disciplines (engineers, designers, marketing managers, etc.) to deliver new concepts of services and products. As we already experienced in 2011, more Open and Collaborative Innovation projects will then include ‘online’ components mixed and organized with ‘offline’ ones in a coordinated and complementary way.
3- The appearance of meta-challenges & contests
In the area of idea contests and crowdsourcing challenges with outside contributors such as students, users, start-ups, developers, etc., an evolution may happen towards ‘meta-contests’ and events where few corporations get together to co-sponsor and co-organize bigger and more impacting initiatives. Their motivation would be to share investments and risks with other non-competitive partners and be part of a more impacting contest than if they would do it alone. The growing number of smaller contests may indeed at the end become counterproductive by diluting efforts and may weaken the level of contributions from the outside ecosystem.
4- Clearer selection of contributors in an idea management process and or careful definition of rewards and incentives
After the fist wave of crowdsourcing projects, more care and focus will be given to the selection of contributors in the early phase of an idea management process in order to avoid having all contributors to work all the way until final selection: only the ones selected through a profiling process will then have the opportunity to contribute thus avoiding waste of time investment from the others. Also more care will be given to the selection of the right rewards and incentives. This also applies to innovation contest and challenges involving employees within a company or corporation.
5- More use of web 2.0 software platforms and new information technologies dedicated to Open and Collaborative Innovation
More Enterprise Social Network platforms will contribute to innovation project management. More of them will be launched within R&D and innovation departments to boost collaboration and best practices between researchers. New features will appear also in the Idea Management Software solutions as show by recent study (available for free on our OutOfTheBlue open discussion platform) to improve the profiling of the contributors or include gamification among others. I also believe that new IT tools will emerge to address new needs, such as our Serious Game InnovNation.
6- The acceleration of Open Data initiatives both in public administrations and enterprises
As demonstrated in 2011 by our Whiter Paper ‘Open Data: issues and opportunities for the enterprise’ (free to download on OutOftheblue in French and English), more Open Data related projects will be launched to boost innovation from developers and startups as show by the SNCF project http://data.sncf.com supported by bluenove. The need for new types of services and tools to structure, make available online, give access to, visualize, promote, integrate data and APIs will accelerate together with the community management of developers and open data users.
7- The current Intellectual Property models will be more challenged and new ones will emerge
Obviously, pressure is increasing on the intellectual property systems to better adapt them to new open and collaborative ways to innovate: for instance, in the area of Open Data with issues around issues of licence of use.
Intellectual property issues are not only related to co-creation with outside partners but have also to be taken into account with non R&D employees contributing to ideas of new services and products that have the potential to be patented. The bluenove label initiative is our contribution to tackle this issue.
8- More partnership programmes with start-ups, more Corporate Venturing structures and Incubators
One of the effects of the economic crisis is that more young graduates having a hard time to find a job will create their own start-up company. This trend will get corporations even keener to build proactive partnership programmes to develop business relations with these entrepreneurs and also create or reinforce their Corporate Venturing activities to invest in the most disruptive ones. Corporations will also create ‘Incubators’ in order to have the opportunity to support some of these projects providing within office space in addition to marketing resources, technical expertise and access to their customer base for trials of new products and services.
Will Components, Innovation Architecture and Collaborative Design be one of 2012 trends?
Come and discover the remaining perpectives and trends 9 to 12 and start an open discussion with the bluenove team and your peers about this topic on OutOftheBlue platform.