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Blue Ocean for your innovation commitment

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New comers show tremendous initiatives: Spotify, Flavi, Netflix, Valve have successfully implemented flexible empowering organizations, and humanistic culture values. One might wonder which model to embrace. Blue Ocean approach gives us a few tips we can apply to craft your own strategy: tuning the level of key attributes of innovation value proposition. Continue reading

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Breaking the code for creative ecosystem

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Ingi Brown, Ph.D. student at CGS Management Center-Mines ParisTech,  recently defended his thesis on ‘use-generative products’: products that engage and encourage a broad exploration of their uses. Accordingly, Ingi proposed a new model of goods as design spaces. Following is … Continue reading

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An inside look at social TV in France

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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading

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You say second screen. I say first!

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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading

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Finding Balance with Rapid Innovation

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Below is a short interview I completed about Rapid Innovation with Emiley McCole,  Marketing at Imaginatik. It stresses on the importance of ‘creative tension’, a simple innovation framework that guides creative teams, and help them focus on meaningful challenges’. Imaginatik helps organizations … Continue reading

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Creative cooperation across borders

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Borders are not limited to geography: from one industry to another, surprising contrasts arise in ways of conducting business. Global connectivity is blowing up protected nests. The question knocking at your door is: since cooperation is a “must-do”, how do we lay the foundation to drive it as its best? Continue reading

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How small innovation teams hit the nail

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‘Small Is Beautiful‘ comes from a collection of essays by British economist E. F. Schumacher, first published in 1973. Championing small organizations, believed to empower people, asserting that ‘people can be themselves only in small comprehensible groups’, it strongly contrasts … Continue reading