Tag Archives: Design Thinking

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We, Renault Creative People…

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Lomig Unger is an expert in collaborative innovation framework, with a 15 years experience in innovation, and 11 in the car industry. Deeply involved in Renault Creative People initiative, he draws some lessons from this ideas-sparkling entity. Continue reading

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Live or VOD, a battle from another time for TV apps, by Iris Yuster

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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading

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Personalized TV Under Scrutiny, by Iris Yuster

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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading

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From idea to design, a ‘web to store’ case study by Iris Yuster

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One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app. Continue reading

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‘Is Middle Management the main obstacle to innovation in large co?’ by Koen Boeykens

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When middle management is risk-averse, and stopping innovation from happening, is a parallel path, with a separate brand, the way forward? Koen Boeykens shares with us his innovation experience at KPN Continue reading

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The architect of the unknown

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What are the sources of creative ideas? Can creative process be structured? Connect, listen, entice, and architect are 4 actions to unleash creativity, leading to a new managerial role: the architect of the unknown Connect “Where good ideas come from?” … Continue reading

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Rapid Innovation breakthrough

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We often separate innovation management into organization and process. The strength of the Rapid Innovation model is that it adresses both innovation disciplines, organization and design process. The properties of what you design are further enabling organizational undertaking for innovation: designed thing changes the organization of innovation. Continue reading