Tag Archives: Interactivity

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Live or VOD, a battle from another time for TV apps, by Iris Yuster

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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading

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Personalized TV Under Scrutiny, by Iris Yuster

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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading

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From idea to design, a ‘web to store’ case study by Iris Yuster

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One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app. Continue reading

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An inside look at social TV in France

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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading

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You say second screen. I say first!

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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading

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Transmedia Lab changes skin!

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Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, The Lab aspires to reunite the actors issued from different universes: TV, cinema, video game or Internet… and follows three … Continue reading

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Transmedia “Pandemic” by Lance Weiler, story architect

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Lance Weiler is a well-known transmedia “story architect”: more than a story, with this new type of narrator, viewers get immersed into an abounding world, a true multiplatform universe. Acknowledged as a pioneer because of the way he makes and … Continue reading

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Will my smart TV undoubtely be transmedia ?

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3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: IPTV, the television of the 21st century! I spoke there about IPTV 2 radical diffentiators: – IPTV establishes a unique … Continue reading

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Mad Men, a great serie but a failed transmedia experiment?

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Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found the famous memoirs, already excited to learn more about his favorite series, he was incredibly disappointed to get a boring … Continue reading

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Google Search Stories

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Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, Google Images, Google Maps, News, Blogs, Google Books. Once created, the story is diplayed on Youtube. The creation tool is … Continue reading

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Transmedia TV series

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A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are important in our eyes : a script that’s adapted to multitasking (twitter in parallel with a TV series), audience participation … Continue reading

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Transmedia from A to Z

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For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become a certified transmedia storyteller…for all these reason, you should visit the following websites about transmedia: The thesis “Narration transmedia” is … Continue reading

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Transmedia storytelling: taking advantage of the media

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Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the story and fuel the interaction with the audience. Have you got into the habit of moving your iPad about, of … Continue reading

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The Wilderness Downtown transmedia experience: run to it!

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If you enjoyed HBO’s Cube, then you’ll love The Wilderness Downtown. By associating recent technologies (Chrome+HTML5), inserting personalization into the film (you choose the location of the action) and with the contribution of a plunging Google Earth view, we get … Continue reading

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Murder Street: A transmedia “Clue” game on the web and Orange mobile networks

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Murder Street, a participatory fictional game-in-the-making by Laurent Guérin and Alain Degove (Murmures Productions, Citymoviz), has won the first edition of Ateliers, a call for multiscreen (internet, mobile and TV) project proposals launched in December by Orange. Five finalists were … Continue reading