Tag Archives: Mobile

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Live or VOD, a battle from another time for TV apps, by Iris Yuster

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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading

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Personalized TV Under Scrutiny, by Iris Yuster

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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading

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Tapping African mobile crowd using low mobile-tech, by Margaux Pelen

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In Africa, it’s not because a technology is available that it should be used, the goal is on the opposite to look for the biggest tech common denominator to reach out to the largest number of users. Continue reading

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Mobile Money and Bitcoin, the unexpected relevance for Africa, by Margaux Pelen

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When I first played with the mobile wallet, it seemed unreal to send money away for free… Continue reading

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Mobile, the way forward to African Internet, by Margaux Pelen

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Margaux Pelen, a young but already serial entrepreneur, shares with us some learnings from her experience in Africa. Mobile might well turn to be the way forward to Internet in Africa. Continue reading

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From idea to design, a ‘web to store’ case study by Iris Yuster

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One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app. Continue reading

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Show me 40 African start-ups rocking the Internet

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African innovation is rooted in mobile stunning expansion. Demo Africa is the right place to witness technology at its birth and to report on the next big thing from Africa. Africa’s Internet somehow prefigures our future. Continue reading

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Free, a radical story turning disruptive (3/3)

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What is Free’s next disruptive innovation? Let’s borrow Free glasses for a moment, and assess where it will probaly spend the bulk of its time. What will be its road to ‘Free Dom’? Continue reading

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Free, a radical story turning disruptive (2/3)

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In 2009, Xavier Niel, Free founder and owner, has made up his mind: the future of Internet will be mobile. How will Free replicate the big hit of the Freebox, associating a dramatic advance in technology (ADSL), with an emblematic product (Freebox) and an unchallenged pricing (€29,9) in the mature mobile market? Continue reading

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Free, a radical story turning disruptive (1/3)

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What is radical and what is disruptive innovation? Following clarification on these notions, we go through the story of Free, a French alternative Telco which amazing adventure goes from radical to disruptive innovation. Continue reading

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Luminous design for a bright Smart TV experience! An interview with Dale Herigstad

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What is the future of Smart TV? How to create a luminous design that will enlighten TV experience across devices, and make it really consistently Smart? Who could tell us the way better than Dale Herigstad. Dale is Chief Interaction … Continue reading

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“What makes Silicon Valley so special for digital innovation?” Insights by Georges Nahon, Orange San Francisco

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Georges Nahon is Corporate Vice President North America at Orange and CEO at Orange Labs San Francisco. He has developed a strong track record in innovation, managing 70 people at Orange Labs, involving various skills such as scientists, engineers, sociologists, … Continue reading

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Mobile video and video mobile: a “slight” difference

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Last Thursday I attended the 6th Mobile Film Festival organized by passionate and friendly Bruno Smadja. The challenge is as follows: you have 1′ to shoot a motion picture using a mobile camera. A selection of 50 “1′ movies” was … Continue reading

La convergence : 1 + 1 = ?

Comment y voir clair dans la convergence ? Economiquement, l’équation n’est pas simple pour les opérateurs. Pourtant les offres se développent et les usages foisonnent : pour le consommateur, “tout est Internet !”. Les mouvements stratégiques font également disparaître les barrières entre les secteur des médias, de l’Internet, des télcommunications et les industriels (CE) ne sont pas en reste … Ayant travaillé sur le service de convergence T-One de Deutsche Telekom, testé en France par Club-Internet (par l’équipe de Sébastien Henon, à présent Idaho Consulting), je vous propose quelques clés pour concevoir son offre de convergence, et notamment une expérience client réussie dans chaque situation !

1 La convergence pour les opérateurs, 1+1 2 ?

Historiquement la convergence grand-public semblait être une vision d’opérateurs. L’offre de couverture des opérateurs mobiles permettant les appels mobiles à la maison (in-door) initiait significativement la substitution fixe-mobile. Réciproquement, les opérateurs fixes complétant leur offre avec un terminal mobile GSM-Wi-Fi et rendant gratuits les appels passés à la maison depuis un mobile, le mouvement inverse démarrait progressivement en nombre d’abonnés.

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TV et services 3G, le rich media serait-il l’ingrédient manquant ?

Cà y est, la 3G est lancée : on ne parle plus que d’elle dans le monde des télécommunications mobiles et il est difficile de faire un pas sans voir ses terminaux s’afficher dans les rues, comme autant d’invitations de cadeaux de Noël. Pourtant, il semble manquer quelque chose pour que « la sauce prenne », comme un ingrédient qu’on aurait oublié et sans lequel la recette est un peu fade.

1 « Crossing the chasm »

Dans une démarche d’innovation, la courbe de pénétration en « S » n’est pas systématique. A des ventes instantanées auprès d’ « early adopters », peut succéder un flop brutal : le fossé (« chasm ») qui sépare du marché de masse n’est pas franchi.

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