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Internet giants are not only shaping creative business models, they are reinventing the way to manage computer science, software applications, and moreover, to better their human capital. As their new products are intrisincally linked to computing, their reengineering unfolds new … Continue reading
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Shomila Malik is Head of Enterprise Lab at Telefonica O2 UK. She has over 14 years experience in conception and delivery of creative mobile services for IBM, FT and Telefonica O2, blending business, technology, and innovation management. I was happy … Continue reading
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What is the future of Smart TV? How to create a luminous design that will enlighten TV experience across devices, and make it really consistently Smart? Who could tell us the way better than Dale Herigstad. Dale is Chief Interaction … Continue reading
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Rodolphe Rosier is a proven Innovation Professional: he actually combines theoritical work through an academic thesis with innovation work on the ground at Axane, Air Liquide subsidiary dedicated to innvation, and Efficient Innovation, a consulting firm. He kindly accepted to … Continue reading
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Harnessing collective intelligence to enhance your innovation can progress through different forms: open innovation, social innovation and user-led innovation, idea improvement program, business plan competition, collaborative design, strategic community networks, open source, … But how do these various initiatives converge … Continue reading
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Leveraging on social media Social media is an economic and fluent way to build awareness, and a return loops with your customers. It enables accurate shots, targeting successive online communities, with creative opportunities at limited expenses: Facebook “like” and Tweeter can contribute strongly to spread … Continue reading
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Marketing innovation traps Once you’ve enough iterated your innovation to sharpen it to go to market, you might feel relieved. But there are still several traps to address if you’re willing to “cross the chasm“. 1. Needs aren’t enough Identify “an intense and shared need” … Continue reading
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Marc Giget is a French expert in the field of innovation enjoying an international reputation. Below is the second part of the interview we conducted with him (interview part 1), where we focus on what organization set-up and how to introduce … Continue reading
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Marc Giget is a French expert in the field of innovation who enjoys an international reputation. A graduate from the Ecole des Hautes Etudes en Sciences Sociales (School for Advanced Studies in the Social Sciences, EHESS) and Doctor of International Economics … Continue reading
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Gilles Garel is tenured professor of the Chair of Innovation Management at the Conservatoire National des Arts et Métiers and professor with teaching responsibilities at the Ecole polytechnique. Gilles talked in the first part of this interview about the characteristics … Continue reading
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Gilles Garel is tenured professor of the Chair of Innovation Management at the Conservatoire National des Arts et Métiers and professor with teaching responsibilities at the Ecole polytechnique. Gilles conducts researches in the field of innovation and design management in … Continue reading
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I’ve talked about the Smart TV project I have conducted for the past 2 years, SoTV, mentionning: how Smart TV has to centre around the viewer experience; what features I expected in our smart TV design; why Smart TV was … Continue reading
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Haste is one thing, and speed another… Today’s innovation is not only about speed, it’s also about simplicity and combining the whole in elegant realization in the right timing. Having a “rapid innovation” engine is a must-have in a competitive … Continue reading
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Is design speed something secondary compared to design elegance or to great customer experience? Contemporaneous innovation leaves you no choice: it requires both, and speed is surely not to be neglected to engage the market, keep your brand powerful, and … Continue reading
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As I was completing my thesis on “rapid innovation”, one of the frequent comment was: “and you’re lucky to work in the digital industry because you can include in your case studies Google and Apple”. As if they were two … Continue reading
