Tag Archives: Social Content

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Transmedia Lab changes skin!

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Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, The Lab aspires to reunite the actors issued from different universes: TV, cinema, video game or Internet… and follows three … Continue reading

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Will my smart TV undoubtely be transmedia ?

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3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: IPTV, the television of the 21st century! I spoke there about IPTV 2 radical diffentiators: – IPTV establishes a unique … Continue reading

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Mad Men, a great serie but a failed transmedia experiment?

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Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found the famous memoirs, already excited to learn more about his favorite series, he was incredibly disappointed to get a boring … Continue reading

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Google Search Stories

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Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, Google Images, Google Maps, News, Blogs, Google Books. Once created, the story is diplayed on Youtube. The creation tool is … Continue reading

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Transmedia TV series

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A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are important in our eyes : a script that’s adapted to multitasking (twitter in parallel with a TV series), audience participation … Continue reading

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Transmedia from A to Z

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For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become a certified transmedia storyteller…for all these reason, you should visit the following websites about transmedia: The thesis “Narration transmedia” is … Continue reading

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Transmedia storytelling: taking advantage of the media

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Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the story and fuel the interaction with the audience. Have you got into the habit of moving your iPad about, of … Continue reading

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The Wilderness Downtown transmedia experience: run to it!

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If you enjoyed HBO’s Cube, then you’ll love The Wilderness Downtown. By associating recent technologies (Chrome+HTML5), inserting personalization into the film (you choose the location of the action) and with the contribution of a plunging Google Earth view, we get … Continue reading

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Murder Street: A transmedia “Clue” game on the web and Orange mobile networks

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Murder Street, a participatory fictional game-in-the-making by Laurent Guérin and Alain Degove (Murmures Productions, Citymoviz), has won the first edition of Ateliers, a call for multiscreen (internet, mobile and TV) project proposals launched in December by Orange. Five finalists were … Continue reading

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Transmedia “new wave” by Xavier Couture, Orange content division director

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We are convinced that within 5 years, the majority of audiovisual production will be conceived for plurimedia: a TV series, a film, a documentary, an echo on the Internet or on mobiles. Get ready for the transmedia wave to roll … Continue reading

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Total transmedia

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The article “le fabuleux business du transmedia storytelling” (the miraculous business of transmedia storytelling), which appeared on the fascinating Storyplaying blog, tells the story of a talk given by Jeff Gomez at a conference entitled Tools of Change for Publishing. Jeff Gomez is a … Continue reading

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Transmedia can also be for fun!

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A very short post to point out this video by author, blogger, comedian and community manager (how does he manage to do all that!?) Cyrille de Lasteyrie aka Vinvin, an active member of the collective Les Raconteurs. “Lost in the … Continue reading

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Transmedia and linearity, TV and the Internet

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Here are some interesting predictions for 2010 made by the Deloitte agency: (Deloitte Media Predictions 2010) First lesson: the linear consumption of television will remain largely superior to the non linear consumption (20 to 30 hours per week versus 90’ to … Continue reading

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2010 transmedia lab “new challenges”

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I hope this New Year 2010 will mark the continued growth of crossmedia and transmedia! In 2009, we’ve seen new changes to the digital landscape, here are a few non exhaustive notes: the emergence of 3D with the worldwide success … Continue reading

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The transmedia business model

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The transmedia business model has started taking shape in France in 2009. Why in France? Because in the US, the conviction has become a reality: – some examples in Transmedia Lab blog: Matrix, Heroes, Dark Knight, Lost, are American productions. … Continue reading