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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading
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Lecture at Connected TV Summit 2012: TV viewing unfolds a myriad of habits Social TV is a game changer Social media makes the sparks fly at Orange Social TV component, a creative innovation approach
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I will be speaking at Connected TV Summit next Wednesday about “Orange’s ‘Blended TV’ and the impact of ‘social’ in television“. Following a previous interview with IPTV News by Jamie Beach last February, let’s come back on the uptake of … Continue reading
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Sharp innovation stemms from constant knowledge exchanges between technology, the markets, an innovation team, as well as other departments of the firm. The bigger you are, the more difficult it is to share active knowledge: how can we set-up a … Continue reading
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I will be speaking within the stream “Social TV & The New UI” at the IP&TV World Forum 2012 event, taking place in London on 20th-22nd March, 2012. For more information and to register, please visit http://www.iptv-forum.com. Below is a … Continue reading
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In this second part of the conversation (part I), Ben Schwarz, CEO, CTOi Consulting, and Nicolas Bry, Senior VP, Orange Vallee, continue their detailed analysis of how to harness Content Discovery and Social TV, and introduce the concept of Blended … Continue reading
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Benjamin Schwarz is an old friend since the early days of IPTV in 2004, and also one of the best professional in digital TV I know. Recognized international expert on converging media and technologies, he bloggs at CTOIC.net. We often … Continue reading
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Leveraging on social media Social media is an economic and fluent way to build awareness, and a return loops with your customers. It enables accurate shots, targeting successive online communities, with creative opportunities at limited expenses: Facebook “like” and Tweeter can contribute strongly to spread … Continue reading
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Marketing innovation traps Once you’ve enough iterated your innovation to sharpen it to go to market, you might feel relieved. But there are still several traps to address if you’re willing to “cross the chasm“. 1. Needs aren’t enough Identify “an intense and shared need” … Continue reading
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Will Smart TV be the same revolution that Smart Phone was for the mobile handset? Is it more an incremental innovation? If the business game welcomes new rules and new entrants, who will be the leader of this disruption? Let’s … Continue reading
