Tag Archives: Television

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Free, a radical story turning disruptive (3/3)

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What is Free’s next disruptive innovation? Let’s borrow Free glasses for a moment, and assess where it will probaly spend the bulk of its time. What will be its road to ‘Free Dom’? Continue reading

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Free, a radical story turning disruptive (2/3)

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In 2009, Xavier Niel, Free founder and owner, has made up his mind: the future of Internet will be mobile. How will Free replicate the big hit of the Freebox, associating a dramatic advance in technology (ADSL), with an emblematic product (Freebox) and an unchallenged pricing (€29,9) in the mature mobile market? Continue reading

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Free, a radical story turning disruptive (1/3)

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What is radical and what is disruptive innovation? Following clarification on these notions, we go through the story of Free, a French alternative Telco which amazing adventure goes from radical to disruptive innovation. Continue reading

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An inside look at social TV in France

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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading

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You say second screen. I say first!

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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading

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Rapid Innovation protecting your brand

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In a crowded digital market, how does Orange stand out? One case study is using rapid innovation and modular design to differentiate on the emerging market of Social TV. Continue reading

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Social TV makes the sparks fly at Orange

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I will be speaking at Connected TV Summit next Wednesday about “Orange’s ‘Blended TV’ and the impact of ‘social’ in television“. Following a previous interview with IPTV News by Jamie Beach last February, let’s come back on the uptake of … Continue reading