Tag Archives: Users

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Digital innovation at Netexplo Change

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Netexplo Change is a yearly rendez-vous for highlighting the transformative impact of digital within large companies. Trends 42 projects were assessed  at Netexplo Change this year, selected on following criteria: digital initiative, recent, innovative, impactful, and with a French scope. … Continue reading

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Live or VOD, a battle from another time for TV apps, by Iris Yuster

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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading

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Personalized TV Under Scrutiny, by Iris Yuster

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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading

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From idea to design, a ‘web to store’ case study by Iris Yuster

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One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app. Continue reading

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‘Is Middle Management the main obstacle to innovation in large co?’ by Koen Boeykens

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When middle management is risk-averse, and stopping innovation from happening, is a parallel path, with a separate brand, the way forward? Koen Boeykens shares with us his innovation experience at KPN Continue reading

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The world changes, change the world too!

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Netexplo Change is a yearly rendez-vous for highlighting the special moment ‘when enterprise turns to digital': take a moment to discover 2013 laureats. Continue reading

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Breaking the code for creative ecosystem

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Ingi Brown, Ph.D. student at CGS Management Center-Mines ParisTech,  recently defended his thesis on ‘use-generative products': products that engage and encourage a broad exploration of their uses. Accordingly, Ingi proposed a new model of goods as design spaces. Following is … Continue reading

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An inside look at social TV in France

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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading

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You say second screen. I say first!

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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading

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The architect of the unknown

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What are the sources of creative ideas? Can creative process be structured? Connect, listen, entice, and architect are 4 actions to unleash creativity, leading to a new managerial role: the architect of the unknown Connect “Where good ideas come from?” … Continue reading

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Innovation is fun!

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As innovators, our life is regularly facing the “Jumping Hurdles and Closing Gates on Innovation” described by Paul Hobcraft (@Paul4innovating).
From idea to execution, innovation has many places to lose its way. Vijay Govindarajan describes it sharply in his “From idea to execution” (2005, Dec) article: the “innovative project will be clashing with the existing organization at multiple levels, long after the idea generation stage”.
But innovation is an “optimistic path”! Continue reading

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Stimulate creativity: open-ended objects for brainstorming

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Fast prototyping is a well-known approach to test new concepts through partial completion. “Fail often, fail early, fail cheap” is the rapid prototyping credo, as well as  “don’t fail fast , learn fast” . But what if the prototype were … Continue reading

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Turn your Connected TV to a Smart TV

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Going trough the rise of Collaborative Innovation we discovered how Intelligent Things embrace open innovation paths and collaborative design approach: actually Intelligent Things become clever by operating socially. Last mile in our journey brings us to Smart TV. If TV becomes … Continue reading

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Unleash creativity, combining Social Innovation with Intelligent Things

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There are many examples where Intelligent Things embrace open innovation paths and collaborative design approach. One might actually ask: does Intelligent Thing have Social Innovation in its DNA, and what are the reasons for this relationship? How can we make Intelligent … Continue reading

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The rise of Social Innovation

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Social Innovation is happening through many forms. Strong drivers are here to last: new partnerships and revised value chains, user integration since early stage. The reverse loop from the user to the technology is involving an active collaborative design: users … Continue reading