There’s creativity in content, and in business model as well!

I was part of the Seminar “Creative content on-line” this week. This seminar organized within the framework of the French Presidency of the European Union, was set-up by the Ministry for Culture and Communication, with the talented support of the Media Development Division (Laure Kaltenbach, Elisabeth Barges, etc).

Teamed with Jean-Pierre Morel, former executive manager and president at TF1, I had the great pleasure to manage a workshop dedicated to business model for content online. Guess what, things are really starting to move to make all kind of contents available to consumer in a legal way, and embracing a variety of business model depending on content industry (games, movies, music, press): there’s creativity in content, and in business model as well!

From ad support to device bundle, through rental and pay download, syndication, free streaming, …, this was a unique opportunity to share views with skilled representatives from a large number of industries and countries: thanks Laure for making me part of it!

You will find the complete conclusions at : www.ddm.gouv.fr/article.php3?id_article=1383.

One response to “There’s creativity in content, and in business model as well!

  1. Very interesting indeed !
    I sincerely believe that convergence between media will bring a geometrical added value to the entertainment market. We’ve been observing the behavior of young consumers (8-12 years old) on the internet on compaigns such as the buzz and online community campaign for Floricienta (www.floricienta.fr). And it’s astonishing to see how reactive and participative they are with internet content derived from a TV show. Of course mobile internet will accelerate this trend.

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