VOD market is on high growth in France. According to GFK & NPA Conseil, almost 6 millions VOD have been streamed or donwloaded during first 2008 semester; that’s twice last year result! It seems that SVoD is a strong contributor to these results with over 25 000 new subscribers each month (see previous article on VOD pricing & customer experience at nbry.wordpress.com/2007/12/).
Amongst others SVoD offerings, one can now give in to temptation at Free (Free Home Video or Frissons Extremes), 9Cegetel (Pass Kids with Titeuf, Pokémon, Bugs Bunny, Kid Paddle…), and Orange (24/24 Jeunesse, and the expected shortcoming cinema offering based on exclusive deal with HBO & warner).
I guess also that revisited user interface can change a lot in consumer consumption: that seems to be the case for the new interface that we designed at 9Cegetel last year, and which has a strong impact.
Let’s wait now for the end of year to record that VOD revenue overpasse the m€ 50 threshold!