Transmedia Lab – Opening Statement by Xavier Couture, Orange Content Division Director

Public and consumer uses are changing. Naturally navigating from one media to another, audiences follow their favorite contents on any kind of screen: cinema, TV (linear or catch up), mobiles, web, videogames…

In certain media, these audiences that are immersed in the 2.0 culture also develop an active participation mode, take ownership of the stories, navigate between screens, increasing the audience numbers and becoming more and more involved as actors in their own stories.

Orange would like to assist this evolution and boost the development of programs that are intentionally transmedia oriented to answer this demand. In a way, it’s the ultimate union between content and network !

The first initiative is the creation of Transmedia Lab by Nicolas Bry. Open to all professionals, Transmedia Lab blog will be a way of initiating and consolidating thoughts, announcing events, being at the crossroads of different initiatives.


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