On October 22nd 2009, the final selection of the transmedia call for projects initiated by Orange Vallée’s Transmedia Lab will take place. The 11 teams will come to present their projects in front of a jury of audiovisual and Internet professionals. After that, up to five winning projects will be supported in their development.
Let’s go back for a moment, to the context of the transmedia call for projects launched in early July. Back then, Xavier Couture wrote in his blog post: “The uses of the audience and the consumers are changing. Naturally going from one media to another, they are following their favorite content universes across every screen. Orange wants to support this evolution and give an impulse to the creation of natively transmedia programs”. The participation and the technologies are sources of new forms of creation for authors: “Get ready technologists, creatives are back!”. Transmedia Lab has this mission, and our goal was to initiate the creative spark with the transmedia call for projects.
And we started a fire, I wrote 69 at the beginning, but it’s in fact 72 projects that we received. If we consider the multi-disciplinary teams that are composed of 3-4 people, it’s almost 300 creative professionals who responded to the transmedia call for projects! Beyond the numbers, we wanted to share two points of pride:
The quality of the projects received confirms that transmedia is a source of creativity for authors. They are often supported by directors, producers, web and gaming professionals (agencies, desigers) in multi-disciplinary teams. Thank you to all the teams for the projects sent in during this delicate summer period.
The projects covered a great diversity of domains: fiction, documentary, games, events, and a great variety of target audiences… with a mix of media: web, mobile phones, TV, cinema, videogames, etc, proving the openness of transmedia to all these multiple contexts.
We had to choose… We are very proud to call the following projects to the pitching stage, illustrating the variety of transmedia themes:
“Because the night”: a suspenseful romantic comedy (Production : Bridges Films – Author : Julien Capron)
“Borderline”: a puzzling and humoristic series written and directed among others by Franck Pitiot (Perceval in the series “Kaamelott”) (Production: Hanna production – Author: Franck Pitiot)
“Histoires d’Histoire” (“Stories of History”): a very participative project on History (Production: CAPA)
“Le Blog de June” (“June’s Blog”): an animation series destined to teenagers (Production: Phoenix Interactive)
“Le stagiaire” (“The intern”): a series in the universe of company internships (Production: So Bam, Arsam and Eight 35 – Author: Frédéric Petitjean)
“L’enfant perdue” (“The lost child”): a fiction mixing suspense and digital information (Production: Calisto Productions – Authors : Emilie Tarascou, Simon Kansara, Pablo Sala Hourcadette)
“L’oeil américain” (“The American Eye”) : a police series immersing the audience in the heart of a robbery (Production: La Générale de Production – Authors : Gregory Magne et Stéphane Viard)
“Manga and Co” (“Manga and Co”): a documentary on the universe of Mangas (Production: Telfrance et No Problemo – Authors: Hervé Martin Delpierre)
“Numerus Clausus” : a suspense comedy in a hospital universe (Production: Mascaret Films – Authors: Brice Homs et Alexis Nolent)
“S.A.F.E”: a series presenting the daily life of NGOs on the field, produced by Mathieu Kassovitz and Guillaume Colboc (Production: MNP Entreprise – Authors : Dany Héricourt and Hervé Jakubowicz)
“Télé Trottoir” (“Sidewalk TV”): a completely unexpected humoristic program (Authors : Catherine Cuenca and François Cora)
Each team will have 30 minutes to interact with the jury headed by Xavier Couture, Director of Content for Orange. This jury represents several professions and includes personalities known for their competencies and their openness to innovative formats: Frédérique Dumas (Studio 37), Michel Reilhac (Arte cinéma et Pixel), Eleanore Coleman (TF1 Jeunesse et Nouveaux Médias), Harold Valentin (France Télévisions Fiction), Philippe Bony (M6 Fiction, Jeunesse, Cinéma, Sport), Vincent Solignac (Scénariste), David Tomaszewski (Réalisateur), Martin Rogard (2.0, Dailymotion), Patrick Eveno (CITIA, Festival d’animation d’Annecy), Liz Rosenthal (Power to the Pixel -UK) and Jean-Louis Constanza (Orange Vallée).
Again, many thanks to all, to be continued…