Have you got into the habit of moving your iPad about, of turning it to switch from portrait to landscape format? Touching Stories has designed a fictional story in the form of an iPad app which uses the specific capabilities of the medium to generate interactivity: here, you can dial a number, shake the screen or browse through videos – but take care, the characters react!
As part of a well-conceived marketing operation, an iPad containing the preloaded app was presented to a number of carefully chosen CEOs at Cannes.
The well-known design agency, Ideo, has explored three new ways of reading at a tablet device. The third of these mechanisms, known as Alice, takes advantage of the medium’s capabilities to create a genuinely interactive and playful experience.
When creative minds make full use of the media and technology… to be continued!
Read also this short post which provides a good explanation of the difference between crossmedia and transmedia, with the latter of these exploiting the specific characteristics of each medium to develop new messages.