Monthly Archives: November 2010

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Forget all what you’ve learned about innovation?

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Larry Keeley is an unorthodox abrasive innovator: have a look to what he says about the innovation processus: “Almost everything about the way innovation is taught and practiced and asserted is wrong.” After all, since innovation fails about 96% of … Continue reading

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Google Search Stories

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Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, Google Images, Google Maps, News, Blogs, Google Books. Once created, the story is diplayed on Youtube. The creation tool is … Continue reading

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Young consumers dictating the future of TV

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The results of a new research study  – conducted by Forrester Consulting on behalf of Cisco – were published Nov 19th. Investigation of consumer viewing habits and expectations of TV and Internet-delivered TV in the UK (UK TV Alpha Users … Continue reading

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Innovation: the chance favourites the connected mind

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Creativity emerges in a culture of diversity. Internet as a window to the world helps us “connect with the world diversity, reaching out and exchanging  ideas, borrowing and combining other people inches” . Steven Johnson, author of  “Where good ideas … Continue reading

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Transmedia TV series

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A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are important in our eyes : a script that’s adapted to multitasking (twitter in parallel with a TV series), audience participation … Continue reading

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Innovation for storytelling: new patterns, erstwhile imaginary, creative business models

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Xavier De La Porte gave on October 31st another accurate interview at Place de la Toile: he talked with Stéphane Hugon about how Internet has grown so fast and taken such an important place in our life. Stephane assumption is … Continue reading

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Pay TV is not dead, and IPTV is a keen contributor

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According to Le Figaro article written by Marie-Catherine Beuth Nov 8 and ABI Research study, over 690 millions people pay to watch television. The number of pay-TV subscribers has had a 2% increase from quarter 2 to quarter 3. One of … Continue reading