Pay TV is not dead, and IPTV is a keen contributor

According to Le Figaro article written by Marie-Catherine Beuth Nov 8 and ABI Research study, over 690 millions people pay to watch television. The number of pay-TV subscribers has had a 2% increase from quarter 2 to quarter 3.

One of the growth driver is IPTV, which contributed to 2,7 millions new subscribers, linked to the extension of broadband coverage. West Europe is the first market (Orange being market leader), then come Asia and Nort-America. By end of 2011, IPTV should reach 53 millions of subscribers.

DTT is also bringing new subscribers to pay-TV, in France, Italy, and Spain.

Traditional networks, sat ellite and cable, have stable penetration rate, but still have potential in East-Europe and South-America.

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