One of the growth driver is IPTV, which contributed to 2,7 millions new subscribers, linked to the extension of broadband coverage. West Europe is the first market (Orange being market leader), then come Asia and Nort-America. By end of 2011, IPTV should reach 53 millions of subscribers.
DTT is also bringing new subscribers to pay-TV, in France, Italy, and Spain.
Traditional networks, sat ellite and cable, have stable penetration rate, but still have potential in East-Europe and South-America.