Monthly Archives: June 2011


Why rapid innovation matters… now!

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Is design speed something secondary compared to design elegance or  to great customer experience? Contemporaneous innovation leaves you no choice: it requires both, and speed is surely not to be neglected to engage the market, keep your brand powerful, and … Continue reading


Google and Apple, same exterior, different innovation engines

This gallery contains 8 photos.

As I was completing my thesis on “rapid innovation”, one of the frequent comment was: “and you’re lucky to work in the digital industry because you can include in your case studies Google and Apple”. As if they were two … Continue reading