Category Archives: Social TV & Transmedia

Transmedia storytelling, multi-screen, interactive video, social TV, audience engagement

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How disruptive Innovation drives autonomy and alignment

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Interview about ‘Disruptive innovation and video-over-mobile’, delivered at London TV Connect – 2014 Advertisements

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Live or VOD, a battle from another time for TV apps, by Iris Yuster

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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading

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Personalized TV Under Scrutiny, by Iris Yuster

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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading

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Accelerating Innovation with APIs: Social TV case study at Orange

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Accelerating Innovation with APIs: Social TV case study at Orange Continue reading

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An inside look at social TV in France

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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading

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You say second screen. I say first!

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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading

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Orange’s ‘Blended TV’ and the impact of ‘social’ in television

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Lecture at Connected TV Summit 2012: TV viewing unfolds a myriad of habits Social TV is a game changer Social media makes the sparks fly at Orange Social TV component, a creative innovation approach