Tag Archives: Brand


Imagine: crowdinnovation platform, and launchpad for entrepreneurs

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This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs. Continue reading


How consumers co-create? by Nicholas Ind

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Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior. Continue reading


Communication in innovation: forget about innovation washing! by Inès Dartiguenave

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Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other. Continue reading


3 horizons of Cocreation

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While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community. Continue reading


Google and Apple, same exterior, different innovation engines

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As I was completing my thesis on “rapid innovation”, one of the frequent comment was: “and you’re lucky to work in the digital industry because you can include in your case studies Google and Apple”. As if they were two … Continue reading