Tag Archives: Brand

Gallery

Imagine: crowdinnovation platform, and launchpad for entrepreneurs

This gallery contains 10 photos.

This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs. Continue reading

Gallery

How consumers co-create? by Nicholas Ind

This gallery contains 4 photos.

Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior. Continue reading

Gallery

Communication in innovation: forget about innovation washing! by Inès Dartiguenave

This gallery contains 7 photos.

Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other. Continue reading

Gallery

3 horizons of Cocreation

This gallery contains 9 photos.

While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community. Continue reading

Gallery

Google and Apple, same exterior, different innovation engines

This gallery contains 8 photos.

As I was completing my thesis on “rapid innovation”, one of the frequent comment was: “and you’re lucky to work in the digital industry because you can include in your case studies Google and Apple”. As if they were two … Continue reading