Imagine: crowdinnovation platform, and launchpad for entrepreneurs

This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs.

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How consumers co-create? by Nicholas Ind

Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior.

Massive platforms for cocreation: the new normal? by Peter Hesseldahl (2/2)

Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants.