This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs.
Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior.
Pierre Méric is a student in Marketing & Innovation at Dauphine Paris university. He’s in internship at Orange, performing marketing … More
“For you, to you” is being replaced by “With you, by you”. Enter the new play control initiated by the collaborative economy.
While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community.
Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants.
Platforms and processes, rather than products, will become the focus of new business creation as we move forward. These models can deliver more value for less, by involving a number of stakeholders, including the users, in co-creating solutions.