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This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs. Continue reading
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Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior. Continue reading
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Pierre Méric is a student in Marketing & Innovation at Dauphine Paris university. He’s in internship at Orange, performing marketing and community management on crowd-innovation platform Imagine With Orange. In this post, he draws a 360° panorama of initiatives launched … Continue reading
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“For you, to you” is being replaced by “With you, by you”. Enter the new play control initiated by the collaborative economy. Continue reading
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While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community. Continue reading
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Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants. Continue reading
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Platforms and processes, rather than products, will become the focus of new business creation as we move forward. These models can deliver more value for less, by involving a number of stakeholders, including the users, in co-creating solutions. Continue reading
