What is Free’s next disruptive innovation? Let’s borrow Free glasses for a moment, and assess where it will probaly spend the bulk of its time. What will be its road to ‘Free Dom’?
In 2009, Xavier Niel, Free founder and owner, has made up his mind: the future of Internet will be mobile. How will Free replicate the big hit of the Freebox, associating a dramatic advance in technology (ADSL), with an emblematic product (Freebox) and an unchallenged pricing (€29,9) in the mature mobile market?
What is radical and what is disruptive innovation? Following clarification on these notions, we go through the story of Free, a French alternative Telco which amazing adventure goes from radical to disruptive innovation.
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