Massive platforms for cocreation: the new normal? by Peter Hesseldahl (2/2)

Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants.

From ideas crowdsourcing to solution specific search, Open Innovation platforms are soaring, by Jean-Louis Liévin

Open Innovation projects can be managed in different ways: using companies’ own means to involve the crowd (branded ideation web sites), by the involvement of consultants, or by using dedicated plateforms, such as marketplaces or specific search platforms.