Sharing economy, and the new play control

“For you, to you” is being replaced by “With you, by you”. Enter the new play control initiated by the collaborative economy.

3 horizons of Cocreation

While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community.

Massive platforms for cocreation: the new normal? by Peter Hesseldahl (2/2)

Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants.

Massive platforms for cocreation: the new normal? by Peter Hesseldahl (1/2)

Platforms and processes, rather than products, will become the focus of new business creation as we move forward. These models can deliver more value for less, by involving a number of stakeholders, including the users, in co-creating solutions.

From ideas crowdsourcing to solution specific search, Open Innovation platforms are soaring, by Jean-Louis Liévin

Open Innovation projects can be managed in different ways: using companies’ own means to involve the crowd (branded ideation web sites), by the involvement of consultants, or by using dedicated plateforms, such as marketplaces or specific search platforms.