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As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point. Continue reading
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A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us. Continue reading
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One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app. Continue reading
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Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights on how Social TV unfolds in France, analyses the various strategies of the players, and what show are the most … Continue reading
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I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice piece of work designed by @Dougscottogilvy and @Themattdoh. It clearly hit the nails that mobile, not TV, will become the ‘first … Continue reading
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Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, The Lab aspires to reunite the actors issued from different universes: TV, cinema, video game or Internet… and follows three … Continue reading
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Lance Weiler is a well-known transmedia “story architect”: more than a story, with this new type of narrator, viewers get immersed into an abounding world, a true multiplatform universe. Acknowledged as a pioneer because of the way he makes and … Continue reading
