As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point.
A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us.
One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app.
Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights … More
I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice … More
Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, … More
Lance Weiler is a well-known transmedia “story architect”: more than a story, with this new type of narrator, viewers get … More
3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: … More
Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found … More
Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, … More
A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are … More
For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become … More
Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the … More
If you enjoyed HBO’s Cube, then you’ll love The Wilderness Downtown. By associating recent technologies (Chrome+HTML5), inserting personalization into the … More
Murder Street, a participatory fictional game-in-the-making by Laurent Guérin and Alain Degove (Murmures Productions, Citymoviz), has won the first edition … More