Live or VOD, a battle from another time for TV apps, by Iris Yuster

As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point.

Personalized TV Under Scrutiny, by Iris Yuster

A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us.

From idea to design, a ‘web to store’ case study by Iris Yuster

One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app.

An inside look at social TV in France

Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights …

You say second screen. I say first!

I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice …

Transmedia Lab changes skin!

Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, …

Transmedia “Pandemic” by Lance Weiler, story architect

Lance Weiler is a well-known transmedia “story architect”: more than a story, with this new type of narrator, viewers get …

Will my smart TV undoubtely be transmedia ?

3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: …

Mad Men, a great serie but a failed transmedia experiment?

Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found …

Google Search Stories

Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, …

Transmedia TV series

A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are …

Transmedia from A to Z

For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become …

Transmedia storytelling: taking advantage of the media

Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the …

The Wilderness Downtown transmedia experience: run to it!

If you enjoyed HBO’s Cube, then you’ll love The Wilderness Downtown. By associating recent technologies (Chrome+HTML5), inserting personalization into the …

Murder Street: A transmedia “Clue” game on the web and Orange mobile networks

Murder Street, a participatory fictional game-in-the-making by Laurent Guérin and Alain Degove (Murmures Productions, Citymoviz), has won the first edition …