As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point.
Tag: Interactivity
Personalized TV Under Scrutiny, by Iris Yuster
A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us.
From idea to design, a ‘web to store’ case study by Iris Yuster
One of the most important keys to the success of an App is the understanding of user behavior. Dr. Iris Yuster shows how to successfully balance business goals, technological capabilities, and potential user behavior in a mobile shopping app.
An inside look at social TV in France
Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights … More
You say second screen. I say first!
I stole this ticklish title from Ogilvie Entertainment futurist presentation ‘The end of TV as we know it’, a nice … More
Transmedia Lab changes skin!
Created in July, Transmedia Lab is celebrating its two years anniversary. A transmedia projects catalyst, an explorative and audacious place, … More
Transmedia “Pandemic” by Lance Weiler, story architect
Lance Weiler is a well-known transmedia “story architect”: more than a story, with this new type of narrator, viewers get … More
Will my smart TV undoubtely be transmedia ?
3 years ago, I posted a few thoughts about IPTV, echoing positive feedback from customers on our “TV on-demand” service: … More
Mad Men, a great serie but a failed transmedia experiment?
Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found … More
Google Search Stories
Google goes one step forward in “UGC” and offers you to design your own story with Google tools: Google Search, … More
Transmedia TV series
A concise and impactful article about transmedia TV series has attracted our attention, it addresses all the concepts that are … More
Transmedia from A to Z
For a quasi exhaustive vision of transmedia to this day, to keep busy during your next vacations or to become … More
Transmedia storytelling: taking advantage of the media
Two recent examples, in this case tablet devices, illustrate how the capabilities and utilization of the medium can enrich the … More
The Wilderness Downtown transmedia experience: run to it!
If you enjoyed HBO’s Cube, then you’ll love The Wilderness Downtown. By associating recent technologies (Chrome+HTML5), inserting personalization into the … More
Murder Street: A transmedia “Clue” game on the web and Orange mobile networks
Murder Street, a participatory fictional game-in-the-making by Laurent Guérin and Alain Degove (Murmures Productions, Citymoviz), has won the first edition … More
