When we think of innovation, the ideation part often comes first in mind. Then, the iphone story, and design thinking … More
Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other.
Autonomy, liberty, divergence are innovation drivers but are they opposite to management rules? In other words, “Can innovation or innovative … More
Leveraging on social media Social media is an economic and fluent way to build awareness, and a return loops with your customers. … More
Marketing innovation traps Once you’ve enough iterated your innovation to sharpen it to go to market, you might feel relieved. But there are still … More
This post is written in two hands, with Jean-Yves Lemoine, a pioneer of the Transmedia domain, working on the convergence … More