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Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other. Continue reading
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Autonomy, liberty, divergence are innovation drivers but are they opposite to management rules? In other words, “Can innovation or innovative design be managed?” asks Gilles Garel in his “Innovation Chair” speech. Management science is the way to lead a collective … Continue reading