Astrid Froment created Kangaroo Fund, an open innovation Fund for the 18,000 Pernod Ricard Employees, and an intrapreneurship program adopting experimentation & lean Start Up. In 2 seasons, it generated more than 250 ideas, 20 finalists, and 10 ideas incubated… She shares with us this exciting story.
BIG is the unit targeted to breakthrough innovation initiated by Pernod-Ricard group. Rather than stepping into single opportunities, BIG develops ‘platforms of opportunities’, fostering a comprehensive dialogue with business units. Let’s follow our guide, Alain Dufossé, BIG’s Managing Director.