As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Iris takes us through a typical user journey to make his point.
Tag: Second screen
Personalized TV Under Scrutiny, by Iris Yuster
A TV-related app that offers a well-balanced implantation of personalization and recommendations will generate usage and increase revenues. Iris Yuster details some tips for us.
Rapid Innovation in Digital Time 