Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other.
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Tag: Social Media
An inside look at social TV in France
Below is a short interview I completed about Social TV with Natan Edelsburg from Lost Remote. It gives a few insights … More
Orange’s ‘Blended TV’ and the impact of ‘social’ in television
Lecture at Connected TV Summit 2012: TV viewing unfolds a myriad of habits Social TV is a game changer Social … More
Social TV makes the sparks fly at Orange
I will be speaking at Connected TV Summit next Wednesday about “Orange’s ‘Blended TV’ and the impact of ‘social’ in … More
Is there a Model for Rapid Innovation?
Sharp innovation stemms from constant knowledge exchanges between technology, the markets, an innovation team, as well as other departments of … More
Welcome to the era of Social TV!
I will be speaking within the stream “Social TV & The New UI” at the IP&TV World Forum 2012 event, … More
Once the dust of Social TV hype settles, content recommendation will be changed forever (2/2)
In this second part of the conversation (part I), Ben Schwarz, CEO, CTOi Consulting, and Nicolas Bry, Senior VP, Orange … More
Once the dust of Social TV hype settles, content recommendation will be changed forever (1/2)
Benjamin Schwarz is an old friend since the early days of IPTV in 2004, and also one of the best … More
Leveraging on social media to market your innovation
Leveraging on social media Social media is an economic and fluent way to build awareness, and a return loops with your customers. … More
Marketing successfully your innovation
Marketing innovation traps Once you’ve enough iterated your innovation to sharpen it to go to market, you might feel relieved. But there are still … More
Smart TV: who will lead the disruption?
Will Smart TV be the same revolution that Smart Phone was for the mobile handset? Is it more an incremental … More
