Mike Irvine is the leader of Ricoh’s European Technology Centre. His team is responsible for bridging the gap between Customers business needs and the Ricoh engineering and development teams. I met with Mike at Barcelona Innovation summit, and was impressed by the presentation he delivered on customer driven innovation, and how Ricoh unfolds various ways to involve customers in its product roadmap. Mike kindly accepted to answer a few questions about it.
Tag: Blue Ocean
Creative insights for disruptive innovation: Blue Ocean Strategy, and the power of non customers
Maria Bouanane is a consultant in Innovation and a graduate from HEC Business School. She’s been working in marketing department … More