With his book The right it, Alberto Savoia goes one step further, and takes us thoroughly through the process of testing an innovation idea: formulating the assumptions, to test, imagining the suited pretotyping tools and activating them cheap, and interpreting the results wisely.
Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes, depending on your starting point: idea, technology, customer issue, or business challenge.
Stéphane Bernard published with Olivier Pujol ‘Pleasure to innovate’, finding out the idea, and executing it. He kindly accepted to answer our questions on innovation learnings.