Imagine: crowdinnovation platform, and launchpad for entrepreneurs

This post shares a few learnings and tells the stoty of the development of Imagine with Orange. It explains how Imagine combines a crowd-innovation platform with a launchpad for entrepreneurs.

How consumers co-create? by Nicholas Ind

Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior.

3 horizons of Cocreation

While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community.