Tag Archives: Open Innovation

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Living Innovation at Merck Serono, by Ulrich Betz

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Dr. Ulrich Betz is Head of Innovation & Entrepreneurship Incubator’ at Merck Serono. Merck Serono initiated recently a great variety of open and participative innovation initiatives: Innospire Idea Competition, Innovation Boost 2015, Innovation Cup, Open Compound, Open Call for drug discovery, and Outcubation. Continue reading

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How consumers co-create? by Nicholas Ind

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Nicolas Ind, associate Professor at Oslo School of Management and a Visiting Professor at ESADE Barcelona, presents a short summary of an article on ‘The Emergence and Outcome of Co-creation’, highlighting motivation levers for consumers, how they engage, and how managers have to adapt their behavior. Continue reading

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Open Innovation in a flash

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What is Open Innovation in a flash? Definition, impacts on Orange’s organization, main characteristics, and Imagine with Orange use case. Continue reading

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Innovation at AXA: innovating like fish schools, with Guillaume Cabrere

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Digital might be a cliff for AXA, or an opportunity to reinvent itself. Guillaume Cabrere, AXA Lab Director, gently guides us through AXA initiatives to make innovation percolate from the outside to the inside. Continue reading

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Open Innovation is not easy, but is facilitated in the digital world

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Hereafter is a short interview I completed with Dan Taylor, from Market Gravity, for his book on Innovation in Large Corporates, “which aims to help corporate entrepreneurs with practical advice and examples of overcoming the barriers out there”. Dan: In … Continue reading

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BIG, platforms of opportunities for breakthrough innovation at Pernod Ricard, with Alain Dufossé

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BIG is the unit targeted to breakthrough innovation initiated by Pernod-Ricard group. Rather than stepping into single opportunities, BIG develops ‘platforms of opportunities’, fostering a comprehensive dialogue with business units. Let’s follow our guide, Alain Dufossé, BIG’s Managing Director. Continue reading

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Imagine with Orange: share your ideas, Orange is helping you to give them life

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Orange opens crowdsourcing platform to share creative ideas, letting you influence Orange innovation, or pursue an entrereneurial venture Continue reading