Tag Archives: Open Innovation

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Innovation at AXA: innovating like fish schools, with Guillaume Cabrere

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Digital might be a cliff for AXA, or an opportunity to reinvent itself. Guillaume Cabrere, AXA Lab Director, gently guides us through AXA initiatives to make innovation percolate from the outside to the inside. Continue reading

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Open Innovation is not easy, but is facilitated in the digital world

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Hereafter is a short interview I completed with Dan Taylor, from Market Gravity, for his book on Innovation in Large Corporates, “which aims to help corporate entrepreneurs with practical advice and examples of overcoming the barriers out there”. Dan: In … Continue reading

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BIG, platforms of opportunities for breakthrough innovation at Pernod Ricard, with Alain Dufossé

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BIG is the unit targeted to breakthrough innovation initiated by Pernod-Ricard group. Rather than stepping into single opportunities, BIG develops ‘platforms of opportunities’, fostering a comprehensive dialogue with business units. Let’s follow our guide, Alain Dufossé, BIG’s Managing Director. Continue reading

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Imagine with Orange: share your ideas, Orange is helping you to give them life

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Orange opens crowdsourcing platform to share creative ideas, letting you influence Orange innovation, or pursue an entrereneurial venture Continue reading

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Sharing economy and the new play control

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“For you, to you” is being replaced by “With you, by you”. Enter the new play control initiated by the collaborative economy. Continue reading

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3 horizons of Cocreation

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While innovation is the brand’s lung, cocreation is the cornerstone to nurture the relationship between brand and community. Continue reading

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Massive platforms for cocreation: the new normal? by Peter Hesseldahl (2/2)

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Products and services that we use are developing in two, seemingly opposite directions: more personalized, and at global scale. These two movements – towards the global and unified- will increase competition, and can lead to a limited number of ”winner-take-all” giants. Continue reading