Customer driven innovation at Ricoh, with Mike Irvine

Mike Irvine is the leader of Ricoh’s European Technology Centre. His team is responsible for bridging the gap between Customers business needs and the Ricoh engineering and development teams. I met with Mike at Barcelona Innovation summit, and was impressed by the presentation he delivered on customer driven innovation, and how Ricoh unfolds various ways to involve customers in its product roadmap. Mike kindly accepted to answer a few questions about it.