Intrapreneurship at Telefonica: innovation calls, and lean-startup development at the menu

Susana Jurado is Head of Innovation Portfolio-Product Innovation at Telefónica since 2015.
She has developed expertise in Early Stage Innovation model, and the Lean Startup methodology, co-authoring the Lean Elephants whitepaper.

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The Why, What, and How of Rapid Innovation Centers

One key goal for the recent innovation units settled by large companies is to accelerate the speed of innovation. But why do we need to fasten innovation? What principles should an innovation center embody? And how can it be implemented?